When you Google something, you’ve likely noticed a small box that pops up after you click and return to the results — titled “ People Also Search For ” (PASF) . While often overlooked, this little section holds massive SEO potential. In this guide, we’ll explore why PASF matters, how to find and use this data, and why it can be a hidden goldmine for boosting search traffic and creating more relevant content. What is the “People Also Search For” Section? The “ People Also Search For ” box appears beneath search results when a user clicks a link and then quickly returns to the search engine results page (SERP). It displays related keyword queries based on user behavior and intent — often phrased differently from the original query, yet contextually relevant. Why Google Displays These Related Queries Google’s main goal is to improve user experience. If a user doesn’t find what they’re looking for in the first result they click, Google offers alternative search terms to help ref...